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How to Get Your Customers to Pay for Your Advertising

And it s so easy to do. In fact, if you have been on a few teleseminars recently, you have no doubt had the thought flit through your mind Hey, I m paying for this call so they can sell me their stuff!


Which no-one really minds too much as long as the information is pertinent and you don t hype it excessively.


But there was one whom I actually timed one day and he took twenty minutes to tell me how good he was. But I already knew that otherwise I wouldn t be calling from Australia.



The only consolation I had from that day s call was the fact that at least I didn t have to get up

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in the wee small hours of the morning to call in. But now he doesn t enjoy the same standing in my eyes as he did previously and the emails often go unread.


Since then, there have been other teleseminars that I have been on and simply hung up on and went and unsubscribed. They obviously didn t value me as much as I thought I needed their information.


There s a fine point in how to market to your customers where they really don t mind paying the phone bill for it if you give them real information, not just a bunch of sales hype and BS which they can get in any sales letter. And they can click off or

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read on with those and they don t have to pay International phone Rates (or Skype or other VOIP charges) to get the information they are hoping to find.


Yes, I know surprise, surprise! When people signup for a teleseminar they are actually after information. If they have signed up to your teleseminar, they obviously think you have it.


If you do have pertinent information and are not just making a teleseminar MP3 to give away as a valuable freebie worth $97.00 and you do have real live people on the phone listening to you, if you give them real, live information that is only available to the people on the call, then you come across as much

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more professional and therefore your information is more valuable.


MP3 s are great and I appreciate them when I haven t had to pay to get them made. And yes, many of them I, and I m sure others like me, would be happy to pay for them if there was good information in there and not sales y hype.


Many live seminars turn into straight sell-fests and the same has now happened to teleseminars. This is where I really appreciate finding the information available via the audio books.


So if you want your customers to pay for your advertising, then give them value for their buck.


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